Liquid Fill Text

Big letters act as a window showing a playing video inside them.

Add a "Video Text" effect (also called text video mask) to [where].
Big, bold letters should act as a window onto a playing video, so the moving footage shows only inside the letter shapes.
Keep the video muted and looping without controls, provide the words as real text for screen readers, and show a still frame for users who prefer reduced motion.

An outlined word gets filled or lit by a gradient that follows the pointer or sweeps across.

Add a "Text Hover Effect" (also called text fill on hover or gradient outline text hover) to [where].
The word should start as an outline, and while the pointer is over it a solid fill should sweep in smoothly from left to right, then draw back out when the pointer leaves.
Keep the outlined word readable before the fill, and show the same effect on keyboard focus.

Letter outlines are drawn as a stroke before the fill appears.

Add a "Stroke Text Draw" effect (also called draw in text or animated stroke text) to [where].
The letter outlines should draw themselves in smoothly, and once the outlines are complete the fill should fade in.
Play it once on load, keep the word accessible as real text, and show the filled text straight away for users who prefer reduced motion.

Text slides up from behind a clipping line so it looks like it emerges from nowhere.

Add a "Mask Reveal" text entrance (also called line mask reveal or text masking) to [where].
Each line should slide up from behind an invisible edge so it seems to emerge from nowhere, one line after another, quick and smooth without bounce.
Play it once when the text scrolls into view, and show the text right away without motion for users who prefer reduced motion.

Green characters fall in columns like the Matrix code rain.

Add a "Matrix Text" effect (also called digital rain text) to [where].
Columns of characters should fall steadily at slightly different speeds, each with a bright leading character and a tail that fades out behind it.
Treat it as decoration hidden from screen readers, keep it lightweight, and stop it for users who prefer reduced motion.

Letters drip and stretch downward as if melting.

Add a "Melting Text" effect to [where].
The letters should slowly sag downward while drips stretch out below them, as if they are melting, and come to rest in a still, melted look.
Play it once when the text comes into view, keep the word readable at the end, and skip the motion for users who prefer reduced motion.