Video Text

Letters fill with a rising, waving liquid.

Add a "Liquid Fill Text" effect (also called water fill text) to [where].
The outlined letters should fill with liquid whose wavy surface rolls sideways while the level slowly rises and falls, in a soft, continuous loop.
Keep the word available as real text for screen readers, and hold the liquid at a still level for users who prefer reduced motion.

Text filled with a gradient whose colours continuously shift or flow.

Add an "Animated Gradient Text" effect (also called aurora text or a rainbow text sweep) to [where].
The letters should be filled with a gradient whose colors flow slowly and smoothly across the text in an endless, seamless loop.
Keep the text readable against its background at every moment, and hold the colors still for users who prefer reduced motion.

Letters bob up and down in sequence, creating a wave running through the word.

Add a "Wavy Text" effect (also called text wave) to [where].
The letters should bob up and down one after another so a gentle, smooth wave keeps running through the word.
Loop it seamlessly, keep it read as one word by screen readers, and stop the wave for users who prefer reduced motion.

One word in a sentence is swapped for the next word in a list with a slide, flip or fade.

Add a "Word Rotate" effect (also called rotating words or flip words) to [where].
One word in the line should slide up and out while the next word from a list slides in from below, pausing on each word before the next change.
Keep the rest of the line from jumping when the words have different widths, don't make screen readers announce every change, and stop rotating for users who prefer reduced motion.